Est. 2023 · For small businesses that think in decades, not quarters
Rootline is the website, the analytics, the email list, and the bookings page — for the kind of business that wants to be around in twenty years.
The problem
The modern small business is paying for Squarespace, Mailchimp, Calendly, Google Analytics, and a Notion site for their press kit. That's $180 a month before they've sold anything.
Worse, none of those tools talk to each other. The customer who booked a consultation can't be auto-added to the email list. The blog post that drove traffic isn't tied to the form fill it generated. Every report is a manual export.
Rootline is one tool that does the five jobs. Built so the website, the bookings, and the emails share one customer record from day one. So when someone books a haircut in March, you know in November how many of them came back — without exporting anything.
How it works
Choose from twelve templates designed for actual small businesses — not “creators,” not “founders.” Templates for cafes, photographers, consultants, dentists, family law firms, design studios, neighborhood gyms, and more.
Edit text, swap photos, change colors. No widgets, no plugin marketplace, no version conflicts. Everything is in the same editor.
Bring your domain. Bring your existing email list (CSV, Mailchimp export, ConvertKit export — we ingest them all). Bring your Google Calendar so bookings appear where you already check.
Built-in analytics show what's actually working. A weekly email digest tells you the three things to do next — written in plain English, not “your bounce rate is up 3.2%.”
Everything included
Drag-free editor. Twelve templates that actually look modern. Custom domain included on every paid plan.
Calendly-style scheduling, baked in. Customers can book a consultation, a class, or a service from any page on your site. Syncs with Google Calendar and iCloud.
Built-in newsletter tool. Import your existing list. Send up to 10,000 emails a month on the Studio plan. Templates included; HTML editor for the curious.
Privacy-first analytics built on Plausible. No cookie banner needed in most jurisdictions. Weekly digest in plain English.
Every form fill creates a customer record. Tag, sort, and email them later. No external CRM needed for a small business.
Sitemap, structured data, image optimization, page-speed monitoring — all on by default. The kind of SEO a small business actually needs.
In their own words
“I used to pay for Squarespace, Mailchimp, Calendly, and an SEO consultant. Rootline replaced all of them and cut my software cost by 80%. I haven't missed any of those tools.”
Hana Sato
Owner, Aoyama Pottery Studio · Tokyo
“We're a five-person law firm. We don't have time to manage a website. Rootline lets our office manager update the bio page in two minutes — no calls to a developer, no hourly invoices.”
Daniel Okafor
Partner, Okafor Family Law · London
“I run a one-woman bookkeeping practice. Rootline is the first business tool that didn't make me feel like the small fish. The support team replied to my onboarding question in 11 minutes.”
Mariana Esposito
Founder, Esposito Books · Buenos Aires
The kind of businesses we're built for
Who we are
Founder & CEO
Started Rootline after watching her parents' bakery website get rebuilt by three different freelancers in five years. None of them ever finished. She wants the next generation of small businesses to have one place that lasts.
Co-founder & Head of Product
Designed editing tools at a Series-C SaaS for a decade. Believes most software is built for the wrong people. Building Rootline for the right ones.
Head of Engineering
Came from a privacy-first analytics company. Architected Rootline so customer data stays customer-owned, exportable, and never sold.
Head of Customer Care
Runs a five-person care team. Median first-response time is 11 minutes. Median resolution: 47 minutes. Numbers Femi defends in every team meeting.
Designer
Designs the templates. Used to design for a national newspaper. Believes a good template is one that disappears behind the words.
Pricing
For getting started and testing the water.
Best for trying rootline before committing
$28 billed monthly. Everything an independent pro needs.
Best for independent professionals and small studios
$64 billed monthly. For an established business with a team.
Best for small businesses with a team and an existing online presence
Start a free site in five minutes. No credit card, no lock-in — keep it for as long as you want.
