Features
Everything you need.
Nothing you don't.
One tool that does the five jobs, built so the website, the bookings, and the emails share one customer record from day one.
Everything included
Five tools. One subscription. One bill.
Website builder
Drag-free editor. Twelve templates that actually look modern. Custom domain included on every paid plan.
Bookings
Calendly-style scheduling, baked in. Customers can book a consultation, a class, or a service from any page on your site. Syncs with Google Calendar and iCloud.
Email list
Built-in newsletter tool. Import your existing list. Send up to 10,000 emails a month on the Studio plan. Templates included; HTML editor for the curious.
Analytics
Privacy-first analytics built on Plausible. No cookie banner needed in most jurisdictions. Weekly digest in plain English.
Forms & CRM
Every form fill creates a customer record. Tag, sort, and email them later. No external CRM needed for a small business.
SEO
Sitemap, structured data, image optimization, page-speed monitoring — all on by default. The kind of SEO a small business actually needs.
How it works
Set up in an afternoon. Compound for a decade.
Pick a starting point
Choose from twelve templates designed for actual small businesses — not “creators,” not “founders.” Templates for cafes, photographers, consultants, dentists, family law firms, design studios, neighborhood gyms, and more.
Make it yours
Edit text, swap photos, change colors. No widgets, no plugin marketplace, no version conflicts. Everything is in the same editor.
Connect what's yours
Bring your domain. Bring your existing email list (CSV, Mailchimp export, ConvertKit export — we ingest them all). Bring your Google Calendar so bookings appear where you already check.
Watch it grow
Built-in analytics show what's actually working. A weekly email digest tells you the three things to do next — written in plain English, not “your bounce rate is up 3.2%.”
In their own words
From the businesses we serve.
“I used to pay for Squarespace, Mailchimp, Calendly, and an SEO consultant. Rootline replaced all of them and cut my software cost by 80%. I haven't missed any of those tools.”
Hana Sato
Owner, Aoyama Pottery Studio · Tokyo
“We're a five-person law firm. We don't have time to manage a website. Rootline lets our office manager update the bio page in two minutes — no calls to a developer, no hourly invoices.”
Daniel Okafor
Partner, Okafor Family Law · London
“I run a one-woman bookkeeping practice. Rootline is the first business tool that didn't make me feel like the small fish. The support team replied to my onboarding question in 11 minutes.”
Mariana Esposito
Founder, Esposito Books · Buenos Aires
The kind of businesses we're built for
- Aoyama Pottery
- Okafor Family Law
- Esposito Books
- Northwood Veterinary
- Casa Verde Architects
- Bayside Cycle Co.
- Solene Skincare
- Birch & Bell Bakery
Try all of it. Free.
The Free plan is genuinely free, forever. Start a site in five minutes and see how the five tools fit together.